If you want your local store to go online, you should understand about the basics of internet marketing. When it comes to online business, knowledge about internet marketing is important to ensure your success with your online business. Here are 7 keys of online marketing success for local brick and mortar store:
1. Dominate local keywords
First, you need to attract organic traffic to your ecommerce website. Since you’re targeting local audience, you need to dominate local keywords so that you can have good position in search engine ranking for those keywords. This will give you many advantages. One of those advatanges is constant traffic that will come to your website effortlessly.
2. Discounts and better deals
If you’re still new with your ecommerce website, be sure to give discounts and better deals to your audience. This is important especially if you have many local competitors in your niche. You have to come up with better deals to attract more customers to your online store.
3. PPC promotion
PPC is a good promotion method for your local ecommerce website since there will be less competition for local keywords. And if you target your audience locally, you should be able to get many potential customers coming to your website. There are two platforms that you can use to promote your website using PPC: Google and Facebook. If you want to use other platforms, you should use local PPC platforms.
4. Don’t forget about offline advertising
Since you’re selling physical products online and you’re targeting local audience, you should be able to reach them with offline advertising. This is an effective method to reach your audience and introduce them about your new ecommerce website.
5. Prepare a good launch
If you can, you should prepare a good launch for your website. For example, by holding an event in your local store that will inform your audience about the launch of your website. You can also build a mailing list before you actually open your website to the public. It will give you more impact in terms of word of mouth marketing.
6. Build backlinks constantly
If you can’t do this alone, you should hire a local SEO professional to help you do this. Backlink building is important even for a local ecommerce website. It will boost your search engine ranking, which will increase the amount of traffic coming to your website through the search engine.
7. Publish content regularly
Most ecommerce websites don’t have content in them. Actually, they only list their products along with payment and shipping information. But, it is important to publish content regularly. In this way, you will create a good relationship with your customers. You can give them good tips related to your products and how to use them. Also, content will help you to boost your search engine traffic because you can target many keywords with it.
Those are the keys to succeed in online business for your local ecommerce store. If you want to generate more sales from your local online store, you should use the tips above.
This article has been written by Denis who works for a host comparison website. Click here if you want to get more information on this.