I see this all too often. An SEO neophyte gets a particular web page to the top of Google for a high volume and well converting search term, then they get greedy and the go after other search terms for the same page. In short, they fiddle.
This fiddling may include adding more keywords to the title tag, adding lots more new keyword-rich copy to the page and building backlinks with a wide range ...
Read More
Read More
