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Is Google Adwords Worth the Money?

I often get asked if Google Adwords (aka Google pay per click), is worth the money. The short answer is: "yes, but it depends". The fact that Google makes most of it's more than $50 billion per year from Adwords says a lot for the effectiveness of Adwords for millions of its customers. It all comes down to the numbers If you are trying to sell a $9.95 ebook online and you are payin...
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