Category Archives: SEO Blog – Our Articles

The Google Backlink Casino

casino-googleLast year one of the big changes that Google made to its algorithm was to penalise sites that had too many backlinks with exactly the same link anchor text.

I guess if you looked at the backlink profile of a web site and all the links had exactly the same anchor text, it would look a bit suspicious.

“Methinks there is some SEO going on here”, says Google.

Post 2013, if you are going to build backlinks, it is a good idea to mix up the anchor text variations to include:

1. brand name
2. company or business name
3. related search terms
4. primary search term
5. primary search terms plus related locations serviced by your business (eg. timber decks woolloongabba, timber decks coorparoo)
6. raw url (example: for more information visit )

Back in the olden days before SEO became widely known and important, raw url links were very common. Raw url links look natural and normal to the Google ranking software.

A great place to use raw url links is in Youtube video descriptions. Just type the full url into the description box and Youtube will automatically convert it to a clickable link. See sample: Click on Show More to see the link.

These days when I build links I roll a dice to decide the type of link I build. I pretend I am at the Google Casino.

Cheap – Beautiful – SEO Friendly, pick any two.

Cheap and SEO-Friendly?

Cheap and SEO-Friendly?

The last three weeks I have had several calls asking for a quote to do some SEO on web sites that were built using a popular pay-by-the-month web design platform. These build-it-yourself web site services are often advertised on Facebook.

Unfortunately I had to decline this work. Here’s why …

These sites look very, very nice, are easy to build for the do-it-yourselfer and are reasonable priced.

The trouble is that many of the templates for these sites are not very search engine friendly.

One of the web sites I looked at could not be properly indexed by Google. All the search engine spider simulator could see was the title, description and keyword metatags, nothing else on the page. To Google and the other search engines, this page was blank.

Think of a book with a gripping cover title and compelling back-cover blurb, and when you open the book all the pages are blank.

The other problems I have often seen with pretty sites is that sometimes have wacky page file names, strange page redirects, a mountain of javascript within the page, and in some cases, take forever to load.

Here’s a few search engine spider simulators to try yourself:

Remember, currently search engines can only deal with text, if they can’t index your text then it is very hard to rank for anything.

If you are thinking of building a new web site, make sure the platform you choose is SEO friendly. When in doubt, use WordPress on standard Linux hosting that includes cpanel.

Cheap – Beautiful – SEO Friendly, pick any two.