Category Archives: SEO Blog – Our Articles

What Do They Really Want?

windows-1-releasedWhen someone does a search in Google looking to buy a product or service, they usually have four questions at the top of their mind.

These are:
1. Do you have what I want?
2. How much does it cost?
3. How can I trust you?
4. What do I do next?

Most web sites go a long way to answering questions one and four, but often fall down on the cost and trust questions. It’s hard enough getting people to your web site, why blow the opportunity by not answering those other two?

From an SEO point of view answering the cost and trust questions also helps your search engine rankings. Every new page on your web site is an extra opportunity to snag more traffic for additional well-converting search terms.

Examples of typical well converting searches where a dedicated page would be appropriate include:

wedding venue prices brisbane
iPhone screen repair costs
1300 number prices
cost of laser hair removal
cost of limousine hire on the gold coast

“But what about my competitors?” you say. “They will know my prices. I want my web site visitors to contact me to get a quote.”

Unfortunately 90% of people will not contact you. And they will really resent having to fill in a form just to get a rough idea of your pricing.

In some cases you cannot give a firm price because every client or job is different. In these cases it’s fine to give a range or average of prices.

Examples:

  • Our typical client spends an average of $150 per month on laser treatments for about 6 months
    The average cost of a 40 page web site with shopping cart is $4750
  • Our wedding reception packages range between $75 and $120 per head including venue hire and catering, but excluding alcohol.
  • The typical bathroom renovation costs between $7000 and $12000 depending on room size, fittings and fixture choices.

Web Site Pre-Flight Check

If you have invested a lot of time or money in SEO or pay per click it is important that you do not stumble at the finish and lose potential business due to technical glitches.

Contact Form? ... Check

Contact Form? … Check

One test I suggest you do regularly is to fill in all the contact forms on your web site. Testing weekly is a recommended. And if you have a shopping cart make sure you do regular end to end tests including testing the payment gateway.

With all the bug fixes and code upgrades that occur invisibly on your web hosting, it is not surprising that the contact and order forms on your web site sometimes break.

This is particularly an issue with WordPress sites.

Wordpress now has an auto-upgrade facility. The trouble is your contact forms may not work with the latest WordPress version.

Last year the Internet was abuzz with a warning about a security problem named Heartbleed.

In their mad rush to fix this fault some hosting companies screwed up their clients email gateways. And unless these clients tested their contact forms, there would be no way they would know there was a problem.

I have known of web sites where the contact form was broken for 18 months. The client thought it was an SEO and web traffic issue – in fact it was a web site coding issue. They had no idea because nobody ever tested the request for quote form.