Category Archives: SEO Blog – Our Articles

SEO Checklist for Shopping Carts

seo-for-shopping-cartsSelling products online is a very tough gig, especially if you don’t have something unique to offer. With traditional bricks and mortar stores your location, passing trade and the fact that people can touch and see your products makes marketing much easier. Not cheap … easier.

With online stores you are competing with everyone else on the internet, and the trend towards free shipping from China reduces much of your location advantage.

From an SEO point of view the best approach is to treat each product as it’s own little SEO project and follow the following guidelines:

  • One web page per product
  • Optimise the title metatag for the product. If it has a industry standard part number, include that in the title
  • Optimise the description metatag. Write it like a 150 character classified advertisement.
  • Include your target keywords in the page file name (url)
  • Make sure your image file names include your target keywords. Honda-Jazz-2009-Wheel-Cover.jpg not photo3.jpg
  • Invest in quality product photography and be generous with your image sizes
  • Make sure your site is mobile and tablet-friendly
  • If you can include a bricks and mortar physical address, do so. It reduces the buyers risk.
  • Include product testimonials
  • Use font families and sizes that people can read
  • Make sure you write a complete and detailed description for each product and don’t use the same description as everyone else selling the same product on the internet
  • Don’t force people to create an account in order to buy from you (I hate that).

If you want to see a good example of most of the above, have a look at

Got any more tips, got a burning SEO question? If so please contact us here.

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WordPress Wordcamp Brisbane (#WCBNE) I am Going

The upcoming WordPress Wordcamp being held in Brisbane on 30 and 31st May is a must-go for any Brisbane business that wants to earn more revenue from the internet and manage their own online destiny.

Wordpress is now the defacto standard for building inexpensive, attractive and functional web sites.

This WordPress Wordcamp conference features presentations for experts in their field who will demonstrate how businesses can get the most from the WordPress content management system.

The Wordcamp presentation menu includes such hot topics as ecommerce, SEO, digital magazine publishing, creating online courses, content writing, freelancing, email marketing plus more.

The ticket cost of the two day event is $50, per person including snacks, lunch and a t-shirt.

.Where else can you get two days of valuable marketing lectures from recognised experts at the Queensland University of Technology Gardens Point Campus for just $50?

“I spent over $15,000 on my marketing degree from QUT and didn’t even get a freaking t-shirt.

.The conference sponsors generosity has made this event financially accessible to all.

.And because it is being held over a weekend, there is no excuse for small businesses and those contemplating starting their own business not to get involved.