Web site design seems to go in fashions. About 12 months ago the “Metro Look” was all the rage due to Windows 8. The latest trend is to have extremely long pages that have everything on the home page with navigation that moves you to specific section of the page.
The trouble with these long pages is that Google can get confused as to what the page is all about. If you moosh together company purpose, company history, product details, testimonials and contact details all on one page you can understand why Google could get a
One of the golden rules of SEO is to make it crystal clear to Google what the page is talking about and where possible, dedicate one page per search term.
Anyone who knows anything about SEO knows that backlinks from other web sites to the pages that you are trying to target in the Google rankings are extremely important.
But it’s not about quantity, it’s about quality. By quality I mean Google PageRank, page authority and page relevance.
Think of a backlink as a written character or job reference. What would you rather have, one reference from an ex-President or Prime Minister, or 50 references from random people you met on the bus?
Hundreds of links from low value sites do not help very much, and if you get too many backlinks of the same type, it may actually hurt your rankings.
Think 50 references from random people with exactly the same words. Credible? I think not.
Google made a big change in October 2013 and it was all about backlink profiles.
So where does one get quality backlinks?