Category Archives: SEO Blog – Our Articles

How to Get More Traffic – the Smelly Feet Example

seo-brisbane-foot-specialistI often get asked: “How to I increase traffic to my web site?”

Well assuming your SEO is OK, the answer is to create more content to give Google more pages to index and rank. Every page you create is a new opportunity to get more readers for different keywords.

One of our past students runs a podiatry business with four locations around Brisbane. Her web site gets an average of around 180 unique visitors per day.

Her secret? She has a dedicated page for every type of foot problem. You name it, she has a page for that:

Osgood Schlatter ‘s Disease, Raynaud’s Syndrome, Tarsal Coalition, Food, Diet and Gout, Sweaty feet, Smelly feet,Tarsal Tunnel Syndrome, Gout and Feet, Diabetes & Your Feet, Iliotibial Band Syndrome, Kneecap Pain, Intermittent Claudication, Growing Pains, Limb Length Differences, Pronation, Sever’s Disease and so on.

It doesn’t matter what industry you are in, people have a thirst for knowledge. Satisfy that thirst and generate traffic and credibility by creating new web pages around topics of interest.

SEO and The Curse of Knowledge

jargonThe curse of knowledge in a marketing context refers to the problem of knowing too much – too much in that communicating with your target market creates problems.

With both copywriting and SEO keyword selection it makes sense to use terms that your target market uses rather than the “industry terms” that you and your competitors use. All industries
have their own jargon, but if your target markets don’t know or use that jargon there isn’t much point in optimising pages for those terms.

Examples:

gas stove installer rather than gasfitter
cheap car hire brisbane rather than affordable car hire brisbane
make a booking rather than register an appointment
web page designer rather than digital media creator
doctor rather than medical practitioner
hairdresser rather than hair stylist
phone installer rather than telecommunications technician

The Google Keyword planning tool gives some guidance as to which keywords to optimise for, but make sure you add a layer of common sense and ask yourself : what would my prospects look for.