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Creative Design Brief Template

Creative Brief – Design Brief

The Creative Brief is a tool used by the client and the creative service provider to get and keep the design process on the road to success. Responses to these questions are used to outline a target market and understand your message.

  • The name of the decision-maker and approver.
  • What do you do? What problems do you solve or benefits you bring to your customers?
  • What do you want to happen?
  • How do you want your community to perceive you?
  • What is your main selling point?
  • What are your audience’s demographics? (age range, gender, education, income, hobbies, interests)
  • Who are your primary competitors?
  • What do you want this project to say about you?
  • What colour schemes have you used in the past with success or would like to try?
  • List 6 words that describe your business or company.
  • What do you want your target market to do or think having seen your advertisement?
  • Upload zip file of images or artwork to use here.
  • What are your instructions for the elements you have uploaded?
  • Upload a zip file containing samples of ads you like here.
  • What do you like about the ads that you have uploaded?
  • Anything else you wish to add to the brief? Got a dropbox folder to share? Paste the share link in here.


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