If you are trying to get business from the internet, the last thing you want to do is confuse people as to what you are offering.
When people are searching for a product or service they make split-second decisions on what search results they click on and those they ignore.
This is why CONGRUENCE is so important.
What this means is if someone searches for something like “owl removal services” the search results that have the phrase “owl removal services” in the title are more likely to get clicked on than search results that do not.
Our brains are pattern matching machines – see the pattern – click. Now start reading and thinking.
Similarly, once people click on the link in the search results guess what words they expect to be at the top of the page?
Yep, you guessed it: owl removal services.
It’s the same with Google. If you are trying to get a page ranking well for owl removal services you would be well advised to:
- Have owl removal services as the first 3 words in the page title metatag
- Have owl removal services in the meta description tag
- Have owl removal services in the keywords metatag
- Have owl removal services in a heading at the top of the page
- If there is lots of text have owl removal services in sub-headings to break up the page
- Mention the phrase owl removal services a few times in the page
- Have photos of owls before and after being removed, and also have owl-removal-services-before.jpg as one of the image file names
- Have some backlinks into that page with variations of owl removal services as the link anchor text
In other words make it a crystal clear to the search engines and to readers that this is the “go-to” page on the Internet for owl removal services.
