It doesn’t really matter how you generate traffic to your website, once you do get visitors what happens next? What action do you want them to perform?
Traffic alone doesn’t pay the bills. What is really important is QUALITY TRAFFIC THAT CONVERTS TO SALES.
As part of our SEO service package we ask questions like:
- What do you want your visitors to do once they have reached one of your web pages?
- What sort of people do you want to contact you?
- What is the preferred method of contact (visit, call, email)?
- What web site visitor metrics are you measuring and why?
- What is the average lifetime value of a new client or customer?
- What are you prepared to pay for a new client or customer?
- What upselling and cross-selling opportunities are you missing?
- Who could you partner with to mutual benefit?
- What are you doing with Twitter, Linkedin, Facebook and Google Plus and is it right for you?
Based on those answers we then guide you on how to modify your web site, offer and communications tactics to extract every last conversion from your traffic.