You may have noticed over the last few months that faces are starting to appear in the Google search results.
For example, if you jump into Google and do a search on search tempo seo training , there is a little picture of me on the left of one of the top listings.
In my opinion this is an SEO game changer and I do not use that term loosely 🙂
People are naturally attracted to pictures and having an image (no matter how ugly you are), will increase click-through rates dramatically. Search results with pictures seem more credible and more interesting don’t you think?
You can imagine how beneficial this would be to businesses who make personal face-to-face contact with their clients like doctors, dentists, lawyers, psychologists, podiatrists, tradespeople and so on.
I suspect this is yet another way of Google taking on Facebook in the social media space. What business person wouldn’t get a free Google plus account and link their plus account to their web site if it meant increasing click-through rates?