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SEO Blog – Our Articles

Is Adwords Expensive? Is it Better than SEO? The Builder Story

I am often asked if Google Adwords is worth the cost. My answer is always the same ... it depends on the numbers. What I mean is that if, over the long term, Google Adwords advertising generates more PROFIT than it costs then it is worth the spend. A few years a go I had a builder in my office complaining about how much Adwords was costing him. I asked him what his average PROFIT was on his ...
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Questions to Ask Your SEO Services Provider – SEO Truth

I often meet business owners and marketing people who are paying a monthly fee for SEO services. It ranges from $300 to $3000 per month. The standard business model for the SEO industry is to get an upfront payment for the keyword research and on-page web site optimisation and then a monthly retainer for ongoing SEO services ( link building). The trouble is these business owners and marketin...
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