Adding photos to your web pages is not only great for SEO, but in many industries having before and after photographs also adds credibility and allows a marketing message to cut through cynicism filters.
As humans, we process the written word very differently to the way we process images. We send not to over-think what we see (as opposed to read), and take most images at face value.
Here’s a list of products and services. What before and after images can you think of to enhance the sales message?
- Plumber
- Tattoo removal
- Accident compensation lawyer
- Car importer
- House painter
- Real estate agent
- Butcher
- Leg vein doctor
- Plastic fabricator
- Birthday Party Magician
- Personal Trainer
- Carpet cleaning
- Architect
- Pest control
- Podiatrist
- Financial Planner
- Catering company
- Resume writing service
- Solar power company
With some industries it is easy to think of before and after photograph examples., with others it requires a little more thought.
When it comes to picture quality don’t get too hung up on production values. The before and after photos you take with your mobile phone are probably good enough for a web page. And if they look a little gritty and amateurish they will have more sales power and street-cred than the stock photos your competitors use that everybody has seen a thousand time before.
