I often get asked if Google Adwords (aka Google pay per click), is worth the money.
The short answer is: "yes, but it depends".
The fact that Google makes most of it's more than $50 billion per year from Adwords says a lot for the effectiveness of Adwords for millions of its customers.
It all comes down to the numbers
If you are trying to sell a $9.95 ebook online and you are payin...