When someone does a search in Google looking to buy a product or service, they usually have four questions at the top of their mind.
These are:
1. Do you have what I want?
2. How much does it cost?
3. How can I trust you?
4. What do I do next?
Most web sites go a long way to answering questions one and four, but often fall down on the cost and trust questions. It's hard enough getting pe...
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