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SEO Blog – Our Articles

How to Get More Traffic – the Smelly Feet Example

Wordcamp Australia 2016 Rumour
I often get asked: "How to I increase traffic to my web site?" Well assuming your SEO is OK, the answer is to create more content to give Google more pages to index and rank. Every page you create is a new opportunity to get more readers for different keywords. One of our past students runs a podiatry business with four locations around Brisbane. Her web site gets an average of around 180 un...
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SEO and The Curse of Knowledge

The curse of knowledge in a marketing context refers to the problem of knowing too much - too much in that communicating with your target market creates problems. With both copywriting and SEO keyword selection it makes sense to use terms that your target market uses rather than the "industry terms" that you and your competitors use. All industries have their own jargon, but if your target mar...
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